The shortlists are announced for the The WARC Awards for Effectiveness 2024 in association with LIONS. Restructured for 2024, these awards build on the legacy of WARC’s previous shows to honour the best marketing campaigns from across the globe that deliver strategic brilliance and effective impact to drive commercial success.
Judged by 120+ high-calibre international judges representing their respective regions, a total of 171 campaigns have been shortlisted from 35 markets across the five awarding regions.
Asia-Pacific leads with the most shortlisted entries (64), followed by North America (46), Europe (38), Middle East and Africa (15) and Latin America (8). Out of 64 entries from APAC, 26 campaigns from Indian agencies featured in the shortlists with Leo Burnett India topping the charts with 9 entries while Ogilvy Mumbai saw 4 of its entries featured in the shortlist.
Strategic Thinking, a new category launched this year, has the most shortlisted campaigns (31), followed by Instant Impact (26), Long-term Growth (19), Cultural Impact (17), Brand Purpose (16), Partnerships & Sponsorships (15), Customer Experience (13), Channel Pioneer (9), Business-to-Business (8), Channel Integration (6), Use of Data (6), and Path-to-Purchase (5).
Commenting on this first stage of the judging process, John Bizzell, Awards Lead, WARC, said: “Guided by the universal frameworks of the Creative Effectiveness and B2B Effectiveness Ladders, our brilliant regional juries have brought their expertise to the table and judged diligently and with rigour to select the shortlists. Winning a WARC award isn’t easy, so all shortlisted entrants should be hugely proud of their work getting to this stage.”
All shortlisted work can be viewed here: Asia-Pacific, Europe, Latin America, Middle East & Africa, North America.
The winners of the Bronze, Silver and Gold awards across all five regions will be revealed on 22 May.
All Gold winners will automatically progress to compete at a Global level where a super-jury made up of all the regional jury chairs will award the coveted WARC Grands Prix, the ultimate recognition for marketing success. The Grands Prix will be revealed on 13 June via the Effectiveness Show part one. The Effectiveness Show part two will include interviews and insights from the Grand Prix winners.
The WARC Awards 2025 will open for entries on 3 September. The first deadline will be 16 October, the second on 13 November and the third and final deadline will be 11 December.
