Mumbai: Last year, The Womb launched Kelvinator. This year, it’s BPL. The latest campaign focuses on the joy one gets from little things in life.
Generally, brands talk about going big, but BPL believes that small changes in household appliances bring out real happiness.
In this race of becoming bigger and better, brands often forget the core use of an appliance which is the ease and convenience of everyday usage.
Appliances should make lives easier and simpler; exactly what BPL’s Happy Little Things aim to achieve. These little innovations are a result of an in-depth consumer research which have been incorporated in all the BPL products.
With this campaign, BPL is introducing a range of over 200 large and small electronic products including television sets, air conditioners, refrigerators, washing machines, ceiling fans, bulbs, kitchen appliances, audio gadgets and electrical accessories which exude impeccable quality and thoughtful features.
A complete 360-degree launch with five films, digital, print, radio and retail POS focuses on the small and joyful emotions that one experiences every day.
Commenting on the campaign, Navin Talreja, Founding Partner of The Womb said “After going through the BPL range of products, their features and even using a few of them, it was a no-brainer for us that we should talk about these small yet meaningful features. The challenge was to showcase the emotion behind these features and not get lost in the feature technicalities. Little things give people great joy at times. We linked this with the features to bring alive the campaign idea of ‘Happy Little Things’”
Suyash Khabya – Creative Head, The Womb, shared “Consumers are brainwashed into thinking that they are using superior technology by showcasing heavy CG to bring alive the feature without focusing on what that feature does for the consumer in everyday life.
We believe in human technology and not jargon. The entire team at The Womb thought of over 50 plus happy little moments out of which the freshest, most insightful were converted into the TVCs.”
BPL Android TV:
Agency: The Womb
Founding Partner : Kawal Shoor and Navin Talreja
Creative Team: Suyash Khabya, Pankaj Nihalani, Gunjan Gaba, Shrishti Agarwal, Progyaa Dutta, Paritosh Lonkar, Ankita Sawant
Planning: Rohit Mani, Abhijit Sharma, Pranav Shetty
Production House: Nirvana Films
Director – Prakash Varma
Producer – Sneha Iype