Mumbai: ThinkROI, a full-service digital marketing agency, has announced a strategic collaboration with Visibili.ai, a content intelligence platform designed for AI-era discoverability. The partnership aims to help brands navigate the shift from traditional keyword-based SEO to prompt-led visibility across AI-generated platforms like ChatGPT, Gemini, and Perplexity.
“AI search is a structural shift in consumer behavior,” said Rupinder Singh, Founder of ThinkROI. “With this partnership, we’re enabling brands to adapt to new forms of digital discovery, where attention is shaped at the prompt level rather than the search engine results page.”
As AI continues to reshape how consumers access information through conversational interfaces, marketers face a new challenge: how to remain visible when AI models summarize content without directing traffic to individual websites. In response, ThinkROI and Visibili.ai will work together to decode AI content behavior—monitoring brand mentions, identifying prompt triggers, and analyzing source types favored by AI systems.
“This collaboration brings together deep performance marketing expertise and next-generation content intelligence to help brands remain discoverable and trusted in this new environment,” said Gurpreet Wadhwa, Co-founder and CEO of Visibili.ai.
The partnership will empower brands with actionable insights—what content to create, where to publish it, and how to align it with AI-driven ecosystems—ensuring they stay visible and relevant in the evolving digital landscape.
“We see this as an essential step in how marketing organizations must adapt,” added Athiulla Khan, Business Head – SEO & Content Marketing at ThinkROI. “Together with Visibili.ai, we’re helping brands influence how and where they appear, starting from the moment a consumer begins a conversation with AI.”
