Hyderabad: M. Thirumala Rao has joined Hyderabad based News Broadcasting Network, TV9 Group, to lead the sales force for their second Telugu News Channel TV1.
Thirumala Rao will be leading the channel’s sales force to amplify the revenue of TV1 channel. The channel uniquely differs from the primary News channel TV9 Telugu with its presentation format and debates and also with many compensating factors that are missed out in the primary channel such as program Dethadi to attract specific set of audience.
Rao has been assigned with the responsibilities of servicing clients and brands across AP and TS market.
Prior to this Rao was associated with leading Telugu News Channel V6 News for the past 5 years in the airtime sales function.
He has over 20 years of experience in selling both Print and Electronic media. He was associated with Eenadu group for 14 years in Space selling.
He also worked with HT Media’s Music Entertainment Division and headed the sales team of I News for more than two years.