Mumbai: The Indian Premier League which has gained popularity since 2008 has attracted many advertisers. The popularity of this league has a massive fan base across the nation resulting in increased viewership. Be it Team sponsorships or League associations, brands have left no stone unturned in bringing brand awareness among viewers.
Understanding this massive rush among brands to associate with this tournament, TAM launched TAM Sports in 2009 to monitor, measure, and manage brand sponsorship, content infringement and provide consultancy in sports research. To provide client-centric objective-based solutions, TAM Sports’ main objective is to boost investments and evaluate returns via data monetization.
TAM Sports works alongside Sports Bodies, Federations, Franchisees, Broadcasters, and advertisers to provide accurate data on advertisements, exposures, and brand ROI on multiple platforms. The agency’s Algorithm based technology Tool enables easy capture of In-Program/Sponsorship Branding on Television and Video across Digital Platforms. This Automated tool captures Brands visible across On-Ground, On-Player, On-Screen, On-Video (Digital/OTT Platforms).
With IPL generating immense traction, Nitin Kamat, Chief Marketing Officer, TAM Media Research says that “IPL serves as a platform for consumers to interact with brands. Brands across sectors allocate nearly 30% of their marketing budget to IPL sponsorships. Our in-house technology and strong understanding of the media research landscape monitors both planned and accidental brand visibility. To date, our data has helped many brands plan their marketing spends by measuring ROI.”
Why TAM Sports?
- Strong understanding of the Television landscape
- Cross-media integration
- Digitized set up with cutting edge technology (Algorithm based tool)
- Real-time technology
- Monitors Deliberate and Intentional Brand Visibility
- Impact based Customized suite of solutions
- Diagnose factors affecting Brand Visibility
TAM Sports works with Global and Local clients (Glocal) to provide evaluation for all sporting events across markets in Europe, Asia, and North America.
TAM Sports partner with
- Sports Bodies & Federations; Franchisees/Clubs: TAM Sports tracks & derives brand ROI and Exposure of In-stadia, Onscreen and Commercial activations which enables the Federations/Franchisees to understand the ROI for each Advertiser/Sponsor during the Event. They also work as the preferred audit partner for all broadcast guidelines by the Federation
- Sports Marketing companies; Agencies; Sponsors/Advertisers: TAM Sports monitors, measures and assesses touch points across advertising and branded content/sponsorship to bring insights and recommends that maximize marketing investments for the Sponsor/Advertiser.
- Broadcasters: TAM Sports partners Broadcasters on Broadcast/Content monitoring services and Brand Activation reports that help them with a report card during and after the event.
How do TAM Sports Evaluate?