Mumbai: India’s outbound travel is being significantly shaped by millennials and Gen Z, who prioritize travel in their spending habits. To tap into this high-growth segment, Thomas Cook (India) Limited, India’s leading omnichannel foreign exchange services provider, has appointed Bollywood youth icon Kartik Aaryan as its brand ambassador.
Kartik Aaryan’s charm, aspirational image, and strong connection with young Indians make him the perfect fit for India ka Forex Specialist – Thomas Cook. His relatability, particularly among millennials and Gen Z, aligns seamlessly with the brand’s objective of offering innovative and hassle-free travel solutions.
The partnership kicks off with a campaign for Thomas Cook’s Borderless Travel Card, a multi-currency prepaid card designed to offer travellers a seamless, secure, and convenient experience worldwide.
The campaign film featuring Kartik Aaryan humorously showcases the forex-related struggles travellers face—from juggling multiple credit/debit cards to handling international SIMs and currency exchanges. In contrast, Kartik highlights the ease of using the Borderless Travel Card, positioning it as the ultimate one-stop solution for international travel. The campaign will be promoted extensively across digital, social media, and connected TV (CTV) platforms.
Deepesh Varma, Executive Vice President – Foreign Exchange, Thomas Cook (India) Limited, said, “We are truly bullish on our prepaid card business and building on the success of our portfolio that includes Study Buddy (for students) and EnterpriseFX (for business travellers), we have just launched our multicurrency Borderless Travel Card for India’s rapidly growing leisure segment. Our data/research reflects significant opportunity from Young India and we are already witnessing an encouraging uptick in demand from the segment. We have hence strategically tied up with Kartik Aaryan, Bollywood’s young icon, as we believe he is the perfect fit to inspire and address this powerful young segment. We are very excited to launch a fun and engaging campaign with Kartik as the protagonist, to showcase the multiple benefits of our Borderless Travel Card and inspire strong growth from Young India.”
Bollywood star Kartik Aaryan shared his excitement about the collaboration, saying, “I am excited to work with Thomas Cook India—a brand that not only pioneers travel but also embraces youthful agility. As an avid traveller, I’ve personally faced the hassles of forex while holidaying abroad. The Borderless Travel Card is a game-changer for India’s travel-hungry youth. It’s a smart, seamless, and secure solution with multi-currency support, worldwide acceptance, and exclusive travel benefits. I’m sure India’s young travellers will make this their go-to forex solution for international trips.”
