Mumbai: Coca-Cola brand Thums Up has launched Toofan: the Thums up branded exclusive chartered plane. This is a part of its latest campaign, ‘World Cup ka Toofani Tour’ for the ICC T20 World Cup.
This year, Thums Up is taking cricket enthusiasts to the West Indies on an exclusive Thums Up plane for the event. The campaign features former cricketers Yuvraj Singh and Virender Sehwag. They encourage consumers to scan a Thums up pack and get a chance to win a seat on Toofan. From 1 March to 30 April, consumers can win a trip to the ICC T20 World Cup in the West Indies by registering at https://tu-icc24.coke2home.com/. Available behind select Thums Up packs that earn miles, consumers can win a chance to enter a two-month-long daily lucky draw, with one seat being given away every day.
In pursuit to further build on its long-standing association with sporting events like the Olympics, Paralympics, and ICC Men’s Cricket World Cup, the tour represents the brand’s dedication to championing the spirit of cricket.
Alongside the Toofani tour, Thums Up will engage fans cheering for Team India at home by giving away Indian jerseys every hour, plus other prizes. The campaign will be featured on all packs sized 500 ml and above, offering curated experiences beyond live cricket action.
Tish Condeno, Senior Category Director, Sparkling Flavors, Coca-Cola India and South-West Asia said, “We are thrilled to unveil the ‘World Cup ka Toofani Tour’ campaign, to elevate fan experiences at the upcoming ICC T20 World Cup in West Indies. With the launch of the exclusive Thums Up branded plane, we’re furthering our endeavour to redefine sports excitement and engagement, crafting unparalleled memories for cricket lovers.”
Sehwag said, “I am delighted to extend my partnership with Thums Up. With each passing year, Thums Up is setting a new benchmark in fan engagement, demonstrating its unwavering commitment to fueling the fervor of cricket enthusiasts. The ‘World Cup ka Toofani Tour’ offers fans an unparalleled experience to the West Indies, in a Thums Up Chartered plane, to immerse themselves in the excitement of the ICC T20 World Cup all the way to West Indies.”
Singh said, “I am thrilled to continue my association with Thums Up, the brand which has a longstanding commitment to sports. This year, the ‘World Cup ka Toofani Tour’, offers an electrifying experience for fans, with a chance to fly to the West Indies on an exclusive Thums Up Chartered plane. I’m excited to witness the excitement and energy, this journey will bring to cricket fans around the world, for the ICC T20 World Cup.”
