Confectionery brand Tic Tac has launched a digital campaign #FindYourMatch to promote its range of flavours, matching consumer’s persona with candy flavours. Tic Tac also collaborated with Spotify for the campaign.
A series of digital films, featuring actor Ranveer Singh in various avatars, takes viewers on a fun ride, demonstrating how every personality has its own flavour match in a Tic Tac. For the romantic, there is Strawberry flavour, the adventurous finds a match in Spearmint and the fun-loving vibe teams with Orange. The films culminate with Singh urging everyone to refresh their inner vibes with Tic Tac.
Mint Flavour Link:
Orange Flavour Link:
Spearmint Flavour Link:
Strawberry Flavour Link:
Microsite Link: Tic Tac Find Your Match
Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India said, “Tic Tac, being a youthful brand, always looks at innovative ways to engage with its audience. The #FindYourMatch campaign not only brings together the dynamic personality of Ranveer Singh, but also integrates the power of music through our collaboration with Spotify. We are confident that this campaign will playfully celebrate the delightful Tic Tac Flavours with each personality type, amongst our consumers. This innovative concept adds an element of fun and excitement, providing an opportunity for our audience to interact with the brand in a meaningful way.”
