Mumbai: Tic Tac, the globally loved mint brand from Ferrero Group, has launched its latest brand film, “Tic Tac Fresh, Vibe Refresh”, capturing the transformative power of a single Tic Tac mint. The film creatively reimagines the everyday monotony of life, offering an imaginative and playful escape that aligns with the brand’s promise of freshness and positive vibes.
Modern life is filled with traffic jams, endless deadlines, and city noise—all contributing to a longing for a moment of peace and rejuvenation. Tic Tac’s new film humorously reflects this universal feeling, bringing to life the simple joy of a Tic Tac moment.
Set in the middle of a frustrating traffic jam, the film follows a bored commuter who shakes a pack of Tic Tac, pops a mint, and is instantly transported to a serene, lush green forest, riding atop an elephant. The fresh breeze, cascading waterfall, and soothing nature sounds create an almost magical escape—until a friendly toucan (or rather, a fellow biker in real life) nudges him back. The biker too pops a Tic Tac, and suddenly, they both find themselves grooving in this refreshed world, sharing an experience of joy and spontaneity.
Speaking on the campaign, Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India, said, “Life is not about the destination, it’s about enjoying the journey. Tic Tac gives you that spark to refresh your vibe & look at the same situation in a positive, refreshed way. The new campaign shows how the taste of the Tic Tac pill can completely transform your vibe. The new Tic Tac film taps into that deep-seated wish for a refreshing escape and rewires the mind to be more spontaneous and break the monotony.”
The “Tic Tac Fresh, Vibe Refresh” campaign will be promoted across social and digital platforms, reaching audiences in multiple regional languages, including Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, and Bengali.
