Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 18 against week 17. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Advertisement by Ministry of Health & Family Welfare leading the Most Aired category this week too, followed by Aarogya Setu App and Colgate Swarna Vedshakti on the 3rd spot. For the last two spots, we have previous week’s player Colgate Dental Cream on the 4th spot and new entrant Vim Bar on the 5th spot.
There has been a change this week too in the pecking order with Tide Plus Extra Powder becoming the Most-Watched campaign followed by previous week’s leader Ariel securing the 2nd spot, while Lifebuoy Range makes a move and secures the 3rd spot. For the last two spots, we have SunfeastYippie Noodles and Colgate SwarnaVedshakti,
AarogyaSetu App gets back on leading the chart followed by new entrant Dettol Antiseptic Liquid, while previous week’s leader Lizol gets down to the 3rd spot. Tide Ultra and AmulKool are the new entrants this week that secure the 4th and 5th spots respectively.