New Delhi: Times Internet, India’s largest digital products company has yet again emerged as the country’s most preferred online destination for news and entertainment, reaching 80.6% of all Indians online in July ‘20. The platform’s leadership position has been confirmed by the July 2020 report of Comscore, a leading global cross-platform measurement and analytics company.
As per the report, in the news/information category, The Times of India (TOI – Online) reaches 1 in 2 Indians with a 55.8% reach. The category leader in the business news segment, The Economic Times (ET – Online) received 45X engagement as compared to its closest competitor. The group’s Indic platforms emerged as the country’s No. 1 in regional news and entertainment portals with a sweeping 35.5% reach. Times Internet’s media platforms are also resonating with users in trying conditions. The media assets comprising Gaana, MX Playersaw a phenomenal uptake of 20% as compared to pre-lockdown, while Times Of India and Economic Times Online reported strong 21% and 16% growth respectively.
Way ahead of the curve in terms of competition, the group’s Indic news platforms registered an average 47% rise in traffic, with Navbharat Times and Vijay Karnataka registering 51% and 48% growth respectively. Leading brands in the group’s entertainment portfolio, MensXP & Gadgets Now registered 52% and 10% growth respectively, while the latest offering by Times Internet in the short-form video category, MX TakaTak has clocked 15 mn+ video uploads and set a new benchmark by registering over a billion daily video views, within a month of its launch.
Speaking on the dominance of Times Internet platforms in the post-pandemic media universe, Puneet Gupt, COO – Times Internet said, “COVID-19 has truly changed the rules of digital media and online engagement across the world. As content creators, advertisers and digital publishers experiment with newer models of content & monetisation to negotiate the current conditions while capturing the imagination of Indian users, focus on more native social, & regional media incision would be key to driving measurable growth for brands. Our sustained growth amidst this pandemic is testimony to our team’s relentless effort towards doing what it takes to be the go-to digital content destination for Indians.”