Patna: This election season, Bihar is not just gearing up for its biggest democratic celebration—it is tuning in to television and radio for the most vibrant and on-ground election coverage ever! In a first-of-its-kind collaboration, Times Network’s flagship news channel, Times Now and Times Now Navbharat have partnered with Times Group’s Radio Mirchi Patna to bring listeners the real pulse of Bihar—straight from two Election Yatras on the ground. From the festive flavour of Thekua to the spirit of Votva, this partnership promises to make elections sound as exciting as a festival!
The Times Group’s TV and radio entities come together on ground and air for their flagship Election Yatra which is led by anchors Rakesh Pandey (Times Now Navbharat) and Swati Joshi (Times Now) alongwith Mirchi Patna 98.3 radio jocks RJ Shashi and RJ Anjali respectively.
Times NOW Navbharat’s Election Yatra is a mobile newsroom traveling 4,500 km across 28 districts, delivering unfiltered voter sentiment straight from the ground. Rakesh will connect live with Mirchi RJ Shashi on air, inviting listeners to join live Q&A sessions as part of the on-ground trail. Adding to the excitement, RJ Shashi will also join live from the field, bringing local energy to the listeners. Election Yatra will air 5.20pm and is co-powered by Polycab for Times Now and Times Now Navbharat, along with Kayam Churna and Sankalp Restaurant.
For Times NOW Election Yatra, Mirchi RJ Anjali partners Swati Joshi who has been capturing the city’s mood — from Thekua ki mithas to Votva ka josh! In lively segments, together they will decode what’s on the minds of people in Bihar, bringing stories of hope, ambition and political sentiment from every corner of the state. The show will air at 5.30pm.
With this powerful collaboration, Radio Mirchi along with Times Now and Times Now Navbharat promise to make the election season not just about politics, but about people, participation, and pride. Tune into Times Now Navbharat at 5:20 pm and Times Now at 5:30pm to watch the episodes of Election Yatra.
-Based on Press Release
