Mumbai: Outdoor Advertising agency, Times OOH is helping the most popular brands in the country maximise their visibility at the second biggest airport in India during the ongoing festive season. The recently concluded Diwali shopping festival at the Mumbai Airport featuring Amstrad, Amazon, Sony, Godrej Interio and Van Heusen coupled 360-degree presence for brand partners across 200+ digital screens with 100 minutes+ dwell time at the terminals to maximise the recall for the festival.
Mumbai International Airport is among the busiest in the world, recording a footfall of over 50 Million Passengers in the last financial year, with the festive season leading to higher footfalls. Given a passenger at Mumbai Airport indulges in shopping twice a month on average, and 97% passengers belong to the elite NCCS A category, the shopping festival delivered unparalleled value to brand partners promoting relevant products and services.
Rajat Mittal, Vice President, Times OOH said, “The Mumbai Airport is not only one of the world’s busiest airports, it is also the gateway to the country’s financial capital, hosting some of the most affluent consumer classes an advertiser can aspire for. As per our research, more than 20% of an average passenger’s time at the airport is spent indulging in retail therapy, and this has shot up significantly during the ongoing festivities as passengers are buying souvenirs & gifts for their loved ones more than ever before. Our festive campaign combined these consumer analytics with our overwhelming presence to create one of the most successful OOH campaigns ever executed an Indian airport.”
During the course of the festive campaign, Amstrad displayed its products across T1 and T2 terminals in association with Vijay Sales. Amazon conducted the Great India Festival activity, Godrej Interio opened its experience zone at retail area of T2 and Van Heusen chose to display its product catalogue through promo zone and digital screens.
