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Times Play expands reach with major telecom and OTT aggregator integrations

by MN4U Bureau
January 23, 2026
in OTT
Reading Time: 2 mins read
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Times Play expands reach with major telecom and OTT aggregator integrations
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Mumbai: Times Play, the digital OTT platform from Times Network, has strengthened its footprint across India through strategic integrations with leading telecom OTT bundles and content aggregation platforms. The platform is now accessible to millions of digital users across these ecosystems, offering seamless access to its diverse content through a single subscription and interface.

Times Play is now live on JioTV+, Airtel Xstream Play, Vi Movies & TV, Tata Play Binge, and OTTplay, marking one of the most extensive distribution rollouts for a newly launched OTT platform in India. Beyond telecom and aggregator integrations, Times Play is also available across major connected TV brands and operating systems, including iOS, Android, Amazon Fire TV, Apple TV, Samsung Smart TVs, LG Smart TVs, and other large-screen devices, ensuring a consistent and immersive viewing experience.

Developed by Times Network, Times Play delivers Hollywood blockbusters, binge-worthy web series, short-form content, 11 live TV channels, and sports, including the fast-growing sport of Pickleball. Its curated mix spans entertainment, lifestyle, business, and news from the Times Network portfolio. Premium live channels include Romedy Now, Movies Now, MNX, MN+, Zoom, Times Now, Times Now Navbharat, ET Now, ET Now Swadesh, Mirror Now, and Pickleball Now.

Ashish Sehgal
Ashish Sehgal

Ashish Sehgal, CEO – Times Television Network and Chief Growth Officer – Media & Entertainment, said, “Times Play is built to combine the experience of Live TV and VoD content for digital users, and this launch across India’s leading telecom OTT bundles and aggregators brings that vision to life. The launch of Times Play across India’s leading telecom OTT bundles and aggregation platforms is a major milestone for us. Times Play’s availability across platforms allows us to reach audiences at scale, within the ecosystems where they already consume content. This enables us to offer a unified, seamless content experience across devices and screens, without the friction of multiple applications or subscriptions.”

This expansive rollout reinforces Times Network’s commitment to building a robust digital content ecosystem—combining credibility, premium storytelling, live news, and emerging sports—delivered through platforms that consumers already trust and use.

Tags: Ashish SehgalTimes Television Network

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