Timex has launched a social media campaign featuring actor Ananya Panday, themed ‘Waste More Time’.
https://www.instagram.com/reel/CylLCZnthwh/?igshid=MzRlODBiNWFlZA==
The Reel features Panday trying to pick her attire and accessories. It is revealed that she has spent over an hour discussing the options. And it is later revealed that she was trying to twin with her furry friend. The brand’s message is that if doing something makes you happy, it isn’t a waste of time. Hence #WasteMoreTime.
Panday said, “I had so much fun shooting for the ‘Waste More Time’ campaign, a message so unique and so striking. I could connect to it immediately. In a world that often demands us to be busy all the time, Timex reminds us that doing what makes us truly happy is never a waste. I am thrilled to be associated with Timex.”
Deepak Chhabra, Managing Director, Timex India, noted, “We are excited to have Ananya Panday as the face of the campaign. Her personality and the appeal she has among audiences of all ages is commendable. It was a sheer joy to work with her on the campaign and we couldn’t have found a better partner who is quirky yet calm in her own unique way and resonates with the brand. Together with Ananya and the Waste More Time campaign, we hope to strike a chord with our consumers who appreciate honesty in brands and to reinforce the fashion and lifestyle imagery of the brand.”
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