Mumbai: Tirupati Edible Oils has launched ‘HarTyohar, Healthy Tyohar’ campaign with Kareena Kapoor Khan, promoting ‘Healthy Wali Happiness’ during festive season.
The campaign embodies festive joy, savoring meals, and making memories together. It emphasizes how choosing the right oil enhances overall well-being. Kareena Kapoor Khan, a popular figure, exemplifies this by selecting oils for her family’s health, emphasizing the link between health and happiness.
NK Proteins, owner of Tirupati oils, reaffirms dedication to health. Choosing the right oil for daily cooking is crucial for well-being and healthier living.
Sharing his insights on the campaign, Priyam Patel, Managing Director of NK Proteins, said, “This campaign is poised to target key markets in Gujarat and priority markets in western and northern India like Rajasthan, Madhya Pradesh, Maharashtra, and Delhi NCR. We expect it to drive significant growth for the brand in FY 2024-25. At Tirupati, we have always been dedicated to highlighting the health benefits of our edible oils. With this vibrant new campaign, we aim to extend the goodness of Tirupati Edible Oils to even more homes.”
Kareena Kapoor Khan said, “I am thrilled to be a part of Tirupati Edible Oils’ new campaign, ‘HarTyohar, Healthy Tyohar’. Festivals are a time for joy and celebration, and I believe that good health is the foundation of true happiness. By choosing the right oil for our meals, we can make a positive impact on our health while enjoying the festive season. I am proud to support a brand that is dedicated to promoting well-being through mindful choices.”
Bhavna Shah, Deputy CEO of NK Proteins, said, “This campaign is a testament to our commitment to inspiring healthier lifestyles. As a brand, we understand the role that good nutrition plays in enhancing the quality of life. By promoting the concept of ‘Healthy Wali Happiness,’ we aim to make our consumers feel empowered to make better choices that lead to healthier, happier lives. Our goal is to be a part of every family’s journey towards well-being during this festive season and beyond.”
Shaileen Patel, General Manager of Business Development and Marcom at NK Proteins, added, “Through ‘Healthy Wali Happiness’, Tirupati Edible Oils aspires to motivate families to make thoughtful decisions regarding their health and well-being, ensuring every festive occasion is truly special. We aim to highlight the intrinsic link between health and happiness, showcasing that a healthy family is indeed a happy family.”
