Swiss watch brand Tissot Watches launched its activation campaign around being the official timekeeper for MotoGP. The campaign was executed by Posterscope India, Out-of-Home agency from Dentsu India and built anticipation for the inaugural MotoGP race which took place in India for the first time at Budh Circuit.
The two-month-long campaign created a MotoGP experience for fans with live racing in malls and at airports across Delhi, Mumbai, and Pune. To offer participants an authentic MotoGP racing experience, the agency installed official MotoGP simulators, enabling them to experience racing on real sports bikes. The campaign culminated in a finale at the Budh Circuit during the MotoGP India event.
Imtiyaz Vilatra, Managing Director, Posterscope India, said, “The sport of racing has gained significant interest in India, and this initiative undoubtedly ignited the enthusiasm of racing enthusiasts. It is a testament to the effectiveness of imaginative marketing and excellent execution, much like Tissot’s timepieces. The aim was to captivate and engage the target audience through a variety of creative activations. Establishing this was no easy task, but the brand and the agency’s unwavering dedication to providing the audience with an unmatched experience ensured a speedy implementation process, completed in just 10 days.”
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