National: One Source, a marketing consultancy, has partnered with Boba Bhai, a top brand in India’s bubble tea market backed by Titan Capital. This collaboration will cover digital marketing, social media, influencers, corporate communication, and creative services for Boba Bhai.
The mandate will be overseen from One Source’s Delhi office.
Boba Bhai has 32+ outlets in seven Indian cities, processing 60,000+ monthly orders. They aim to expand to more Tier 1 & 2 cities soon, with digital strategies led by One Source to revolutionize bubble tea and Korean cuisine in India.
Speaking of the partnership, Dhruv Kohli, Founder, Boba Bhai, stated, “At Boba Bhai, our focus has always been on delivering exceptional customer experiences. We are a young and passionate brand, and plan to disrupt the bubble tea market in India. Think Bubble Tea 2.0. One Source brings that same passion and enthusiasm to their work. Their vision for Boba Bhai is what we really appreciated and the company’s understanding of building our brand across digital & corporate communication platforms tipped the decision in their favour”.
Srishty Chawla, Co-Founder and Co-Chief Executive Officer, One Source, added, “At One Source, our primary focus is on growing our clients’ businesses with measurable business impact. With a strong focus on consumer insights-driven strategies to drive meaningful campaigns, we aim to leverage our expertise across PESO platforms to augment brand visibility, recall, and love among the consumers. The Bubble Tea category in India is growing at a rapid clip, and Boba Bhai is championing the journey. We are excited to continue our results-driven approach for the brand and are deeply honoured by their trust in us”.
One Source operates in New Delhi, Mumbai, and Bengaluru, serving Indian and global market leaders in various industries. The consultancy has achieved over 100% growth in partners and staff in the past seven years, exceeding industry averages by 27% year on year.
