Titan Company announced the launch of its thoughtfully designed women’s handbag brand, IRTH.
IRTH has a product portfolio ranging from workbags, tall totes, shoulder bags, handhelds, slings, cross body, clutches and wallets. Delights and Organisers are the categories unique to IRTH.
The brand’s statement read, “Every woman carries a bag and owns multiple. However, to this huge potential market, the existing solutions today are largely catering to the vanity. Hence, Titan sees potential in organised styling as a space that is unoccupied by anyone. Also given the large loyal base of women consumers that Titan caters to, this is yet another endeavour to enhance her every day.”
Commenting on the launch, CK Venkataraman, Managing Director, Titan Company Limited said, “Titan has continuously pushed the boundaries to offer elevating experiences with our products. We saw a huge potential in the women’s bags category and are delighted to explore the opportunity with the launch of IRTH. The brand IRTH represents the values and trust of Titan and our understanding of the women consumer and their evolving needs. We are proud to present a brand that is centred on design and functionality.”
Sharing his thoughts on the launch, Manish Gupta, Chief Executive Office & VP, Fragrance and Fashion Accessories Division at Titan Company Limited said, “IRTH intends to create long meaningful relationships with its consumers, making their purchase process exciting and special. Suggestive of the brand’s name, IRTH symbolises the care and attention applied to the product design and exemplifies the sense of wonder and emotion inherent in the brand.”
