Mumbai: Titan, a watchmaker, ushers in the festive season with a heartwarming new campaign that celebrates one of life’s most precious offerings — Time. In a world that moves faster every day, the film beautifully reminds us that the best gifts we can give our loved ones aren’t wrapped in boxes but shared through moments together.
Diwali, the festival of homecoming, revives cherished bonds and transforms fleeting interactions into lasting memories. Through this year’s festive narrative, Titan captures Diwali as a moment of pause — a time when India slows down to celebrate tradition, togetherness, and the beauty of time well spent.
The film tells the touching story of two siblings rediscovering the joy of togetherness amidst the glow of Diwali lights. As the preparations unfold, so do their emotions, rekindling their unspoken bond. The film closes with Titan’s iconic melody — a note steeped in nostalgia — reinforcing the idea that gifting a Titan is not just about keeping time, but cherishing it.
Speaking about the campaign, Aparna Ravi, Marketing Head, Titan Watches, Titan Company Limited, said, “With this campaign, we wanted to celebrate the thought of meaningful gifting, to remind people that when you gift a Titan, you are not just giving a watch, it is a promise to spend more time together. Utsav by Titan, our festive gifting campaign, is an expression of this promise. It is a way of saying I am here, I value you and these moments we share matter.”
Aarti Nichlani, Executive Creative Director, Ogilvy South, added, “Titan has always told stories that speak to the heart. ‘A Promise of Time’ is our way of encouraging people to take a pause from their busy lives and make time for those who matter most — not just on special days like Diwali, but every day. And isn’t a Titan watch the perfect symbol of that promise?”
Credits:
Client: Titan Watches
Chief Marketing Officer: Ranjani Krishnaswamy
Brand Head: Aparna Ravi
Marketing Lead: Kevan Anand
Brand Manager: Shivendra Pratap Singh
Created by:
Ogilvy, Bangalore
President and Head of Office, Ogilvy South: Tithi Ghosh
Chief Creative Officer, Ogilvy South: Puneet Kapoor
Executive Creative Director: Aarti Nichlani
Creative Team: Deeya Dey, Jaydhrit Sur
EVP Planning: Soumitra Patnekar
Senior Planning Director: Varchas Sinha
SVP, Account Management: Akshatha Poojari
Management Supervisor, Account management: Shruti Sundararaman
Execution Partner:
Roger That Productions Director – Manish Sharma
Executive Producer – Prasanna Bhende
Producer – Kimaya Bhende
DOP – Chinmay Salaskar
Music Director – Samyuktha Narendran
