Mumbai: Toaster INSEA, the creative agency celebrated for its bold ideas and cross-category storytelling, has secured the social media mandate for Godfather Beer, India’s strongest and one of its most iconic brews. The strategic win further strengthens Toaster’s expanding footprint across the region as it continues to scale its creative and digital innovation capabilities.
This mandate comes at a pivotal moment for Toaster, which has been rapidly accelerating its work in AI-led creativity, experimental content production, and next-gen digital solutions. Over the past year, the agency has built a reputation as one of the most forward-thinking creative partners in the industry, powered by its AI studio and culture-driven creative approach.
On winning the mandate, Bhawika Chhabra and Ira G, Toaster INSEA’s Managing Director and Chief Creative Officer, jointly commented, “We’re in an era where creativity, technology, and culture intersect faster than ever. Godfather is a legacy brand with immense cultural weight — and this is the perfect time to reimagine what that legacy looks like in the now. With our AI studio and content innovation at the core, we’re excited to build a social presence that’s as strong, unapologetic, and timeless as the beer itself.”
The collaboration marks a significant moment for Godfather Beer as well, as the brand looks to deepen engagement with a new generation of consumers through modern, culturally attuned storytelling.
Monalisa Mandal, Sr. VP & Marketing Head, Devans Modern Breweries, commented, “Godfather Beer stands at the crossroads of tradition and transformation. As India’s strongest and most storied beer, our legacy has always been about boldness — in flavour, vision, and the way we connect with our audience. Partnering with Toaster INSEA is an exciting leap into this new era, where creativity and innovation can amplify what Godfather represents. Their commitment to digital innovation and culture-forward storytelling makes them the ideal collaborators to brew fresh energy into our brand’s narrative. Together, we’re not just championing Godfather’s legendary status — we’re reimagining its presence for a new generation of beer lovers, across every screen and platform.”
