London: In today’s insight-driven world—where expertise, speed, and agility define success—Toluna is taking a bold leap forward. The global leader in market insights is bringing together its family of brands—Harris Interactive, GutCheck, and MetrixLab—under a single, refreshed identity: Toluna.
This strategic evolution marks the culmination of years of investment in cutting-edge technology, AI, world-class research capabilities, high-quality first-party data, and a truly global footprint. With this transformation, Toluna firmly positions itself at the forefront of next-generation insights.
By uniting under one brand, Toluna is streamlining its value proposition: a single partner delivering contemporary, end-to-end solutions—from agile research to advanced analytics—powered by proprietary data and cutting-edge AI. This transformation accelerates speed to insight, improves data quality, and unlocks a deeper understanding of today’s consumers.
The strength of this unified brand is amplified by the combined legacy of:
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MetrixLab’s deep expertise in brand, product, and communications research,
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Harris Interactive’s robust methodologies and rigorous approach, and
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GutCheck’s agile, human-centric research solutions.
“Over the past 25 years, we’ve built a global insights powerhouse—integrating research expertise, technology, first-party data, and flexible service models,” said Frédéric-Charles Petit, Founder and CEO of Toluna. “This brand unification is more than a refresh—it’s a strategic milestone that reflects the shared vision we’ve had since 2000: to reshape the insights industry and deliver greater value to clients in a world of constant change.
While this moment marks an exciting new chapter, our journey is just beginning. We remain relentlessly focused on innovation—especially through the responsible, dynamic use of AI—to help our clients navigate complexity and stay ahead of what’s next.”
As part of this evolution, Toluna is introducing:
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TolunaID – the new name for its specialized division serving research agencies and consultancies, reaffirming its leadership and commitment to quality in this space.
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A refreshed Toluna Start – the company’s advanced end-to-end insights platform, reimagined to align with the new brand identity.
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Influencers by Toluna – the company’s proprietary, first-party global panel community, which continues to power agile, high-quality data collection in over 70 markets.
Toluna’s transformation signals a new era for the insights industry—one where integrated expertise, technology, and AI converge to unlock powerful human understanding at scale.
