Mumbai: Tommy Hilfiger, owned by PVH Corp., has announced the continuation of its partnership with actor and Tommy Family Brand Ambassador Lucien Laviscount as the face of its Spring Summer 2025 Watch campaign. After being introduced as the brand’s Watch ambassador in Fall 2024, Laviscount returns with his signature charm and style, embodying the brand’s classic American aesthetic with effortless flair.
“It’s so special to continue representing TOMMY HILFIGER and bringing my style to this iconic brand,” said Lucien Laviscount. “Watches are all about the details and that’s what I love about this collection. It’s chic, elegant and hits all the right notes – and that’s pure Tommy through and through.”
The Spring Summer 2025 Men’s Watch collection is a sophisticated blend of sport and heritage influences. Headlining the range is the Bank, a motorsport-inspired design featuring a bold red aluminium pusher guard and integrated silicone strap for high performance and comfort. The TH85 Carbon Chronograph elevates sport-luxe appeal with its polished enamel dial adorned with the TH Monogram, intricate sub-dials, and a durable Cordura strap with silicone backing.
The Women’s Watch collection celebrates modern femininity with jewellery-inspired designs. Highlights include a tank-shaped timepiece with a faceted solid link bracelet, sculpted case, and sunray dial, as well as a modern boyfriend-style watch featuring crystal markers and a blend of elegance and sport-luxe detail.
The full range is now available at Titan World, Helios, Shoppers Stop, Lifestyle, Tommy Hilfiger outlets, and premium watch retailers across India.
