Mumbai: Women’s Day often comes with flowers and messages, but this year, Tonic Worldwide took action to create real impact. Through its #SheReelsWithTonic initiative, the agency empowered ten women entrepreneurs by helping them strengthen their digital presence with engaging Instagram reels designed to boost visibility and reach.
The initiative invited women-led businesses with fewer than 10K followers to participate, receiving nearly 100 entries in just five days via Instagram and LinkedIn. The Tonic team carefully shortlisted ten businesses, conceptualized two tailored reel ideas per brand, and collaborated with each entrepreneur to bring their brand story to life.
From product deliveries to high-quality content creation at Tonic’s in-house studio, the initiative provided seamless support to help these businesses gain traction in the digital ecosystem.
Sudish Balan, Co-founder & Chief Creative Officer, Tonic Worldwide, shared, “I believe that the best kind of empowerment is the one that truly helps others move forward in life. With SheReels, Tonic Worldwide sought to amplify the power of women entrepreneurship through strategically planned and aesthetically produced Instagram reels. Brought to life by our exceptional all-women content creation team, this initiative not only embodied the IWD 2025 theme of ‘Accelerate Action’ but also brought us immense pride and fulfillment in giving back to the community.”
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