Mumbai: Too Yumm!, India’s most disruptive snacking brand, has launched its latest innovation – Party Harder Chips, the world’s first-ever anti-hangover chips inspired by Livitup, the trusted supplement from Dr. Vaidya’s.
Created to redefine party snacking, the product promises taste, crunch, and recovery in every bite. Infused with clinically proven natural ingredients such as turmeric, ginger, black pepper, and green tea antioxidants, the chips are designed to help the body recover while keeping the fun alive.
Unveiled by Bollywood star Varun Dhawan in a high-energy campaign film, the launch captured the bold and playful spirit of the innovation. The video showcases Dhawan delivering quirky twists on iconic blockbuster dialogues while driving home the message of saying goodbye to hangovers.
“I love how Too Yumm! always brings something new and exciting. Party Harder Chips are a total game-changer – the snack every party needs to keep the fun going,” said Varun Dhawan.
Speaking about the launch, Yogesh Tewari, Chief Marketing Officer, Too Yumm!, shared: “Too Yumm! has always been at the forefront of snacking disruption. With Party Harder Chips, we’re bringing the world’s first ever anti-hangover chips – the ultimate party snack. We saw how much young Indians love to snack while celebrating, but there was nothing made especially for that moment. That’s why – Party Harder Chips: they’re bold, tasty and designed to keep the fun going. Partnering with Livitup allowed us to bring a product that not only satisfies taste buds but also genuinely supports a better next day. This is a world-first innovation and we believe it’s going to redefine what snacking looks like at every party.”
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