As Diwali 2025 lights up homes across India, brands have pulled out all stops to capture the festive spirit through creative, heartwarming, and memorable campaigns. From celebrations of togetherness and family bonds to playful takes on gifting, home décor, and personal care, this year’s festive campaigns showcase how businesses are connecting with audiences in innovative ways. Here’s a first part of the some of the most impactful and engaging Diwali campaigns that lit up screens, stores, and social feeds across the country.
Flipkart
This Diwali, Flipkart, in creative partnership with FCB Kinnect, is turning up the volume with its ‘Big Bang Diwali Sale’ campaign. Reimagining the phrase “Out with the old, in with the new,” the film gives India’s most stubborn possessions — old phones, worn-out clothes, and creaky furniture — a dramatic send-off as they explode like festive firecrackers to the nostalgic tune of *“Intehaan ho gayi intezaar ki.”
Vivo
Diwali is a celebration of light, love, and togetherness—a time hen homes come alive with warmth and anticipation. vivo, the innovative global smartphone brand, continues its tradition of celebrating the #JoyOfHomecoming with its new Diwali campaign film, created in collaboration with FCB India. This year’s
film shines a light on the spirit of festive preparations—those intimate, everyday rituals that transform anticipation into joy and houses into homes. By celebrating these in-between moments, the campaign reminds us that Diwali’s true magic lies not only in the festival itself, but in the bonds and memories woven along the way.
L’Oréal Paris and McCann Worldgroup India
L’Oréal Paris, has launched its first-ever Diwali campaign in India, titled “Mujh Mein Hai Diwali.” Featuring global brand spokesperson Alia Bhatt alongside her childhood friends Akansha Ranjan Kapoor andAnushka Ranjan, the campaign celebrates the festival through the warmth of sisterhood, nostalgia, and self-worth.
The film beautifully captures the essence of Diwali—not just in the sparkle of lights but in the inner glow that comes from connection and love. Set amid familiar festive moments, it highlights the beauty of real relationships and the joy of togetherness. Staying true to L’Oréal Paris’ iconic belief, “Because You’re Worth It,” the campaign reminds viewers that a woman’s worth shines in the light she brings to others.
With heartfelt lyrics by rasoon Joshi and a nostalgic score by Sneha Khanwalkar, the film evokes the emotions of childhood celebrations, shared laughter, and meaningful gestures. Showcasing the brand’s festive offerings, it features the L’Oréal Paris gift boxes and the new Infallible Laque Resistance lipstick range—perfect companions for the season’s celebrations.
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Starbucks India
Starbucks India launches its new festive campaign for Diwali, #HumariSpecialJagah with a film that reimagines connections and togetherness and what it means to celebrate with your loved ones.
Recognising how the festival has evolved over the years, from familiar hometown experiences in your childhood home to forming new connections in a new city with neighbours and colleagues who become extended family – the spirit of Diwali continues to shine bright.
Birla Opus Paints
Birla Opus Paints, under Aditya Birla Group’s Grasim Industries, has ushered in the Diwali season with a new digital film rooted in its philosophy, ‘Duniya Ko Rang Do’. The film beautifully captures that the true light of Diwali comes not just from lamps and decorations, but from the people we call family. It follows a retired couple preparing their home for the festival, eager to paint it in their son’s favourite colour before his visit.
When their son cancels his trip, their joy momentarily fades — but the father chooses to go ahead with the painting, realising that Diwali’s spirit lies in celebrating togetherness with those by your side. With renewed warmth, the couple decorates their home, lighting up their world and proving that love and presence are what truly make Diwali special.
Greenlam Industries
Greenlam Industries, a surface solutions brand, has launched a special Diwali film celebrating the true essence of the festival of lights. With the message “Diwali always finds its way. To your homes. To your hearts,” the film reminds viewers that Diwali is more than just rituals or decorations—it’s an emotion that connects people.
Conceptualized by Dentsu Creative Webchutney and directed by Kshiteej Dua, the film tells the story of a young couple whose quiet Diwali morning takes a warm turn after a thoughtful gesture from their elderly neighbour. This simple moment sparks a heartfelt exchange about the deeper meaning of the festival, inspiring the couple to rediscover the joy, laughter, and togetherness that make Diwali special. The film beautifully highlights how traditions and emotions are passed down through generations, keeping the spirit of Diwali alive with love and light.
Haldiram’s
Haldiram’s has unveiled its all-new Diwali Campaign “Aap Diwali manate hai, Hum Diwali banate hain!” featuring its extensive festive collection of traditional sweets, gifting range, and festive assortments, etc., to enable patrons to celebrate with a variety of flavours.
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Libas
Libas has launched its 2025 festive campaign Roshni, a celebration inspired by the light every modern Indian woman carries within. The campaign pays tribute to the inner glow that shines through every song, story, and festive moment, portraying women as a reflection of the ‘Devi’ in her many powerful forms. Drawing from India’s rich history and timeless tales, ‘Roshni’ beautifully blends traditional radiance with contemporary spirit, capturing the harmony between the world’s sparkle and a woman’s quiet inner light.
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Pepperfry
Pepperfry, an e-commerce furniture and home décor company, has unveiled its latest Diwali campaign, “This Diwali, Bring Home the Comfort You Felt”, aimed at transforming the way families celebrate the festival at home. In India, Diwali is a festival of lights, laughter, and togetherness, when homes are adorned with décor, families gather to celebrate, and every corner of the house comes alive with warmth and joy. Yet, the experience of comfort, style, and festive cheer is often delayed until purchases are made and products are delivered. With this campaign, Pepperfry is inviting customers to experience the comfort of its furniture in-store and bring it home immediately, making the festive season joyous from the very start.
Zouk
This Diwali, Zouk, a proudly Indian and cruelty-free lifestyle brand, unveiled a festive campaign that humorously captures a universal truth about men and their “walking storage unit” role in households.
Khetika
Khetika, the clean-label food brand known for its promise of purity and honest choices, has launched a new digital film titled “Acchai Se Farak Padta Hai”, a heartwarming story that shows how small acts of goodness can make a real difference.
Set during Diwali preparations in a modern Indian home, the film features children playfully enacting the Ramayan while their house help, Shabari, prepares kheer using Khetika dry fruits — a symbol of purity and prosperity. Immersed in her work, Shabari hadn’t planned to take a break for the festival, until the child playing Ram gently reminds her, “Diwali to aapke ghar mein bhi hai na,” a simple yet powerful moment that moves both her and Ram’s mother, capturing the true spirit of empathy and togetherness.
Portronics
Diwali is a time for lights, sweets, and celebrations — but it’s also about meaningful gifting. This year, Portronics, a consumer electronics brand, has launched its festive campaign ‘Gifts That Last Longer’, encouraging people to choose presents that bring lasting joy and make everyday life brighter and smarter. With the tagline “This Diwali, gift things that last longer,” the campaign adds a fun twist to the festive mood with lines like “Lasts longer than Son Papdi” and “Outshines the anaar waali excitement.” The message is clear — while sweets and fireworks may fade, thoughtful gifts continue to spread happiness long after the celebrations are over.
LAL
LAL is a traditional mithai brands, has unveiled its latest Diwali campaign, “Is Diwali Banaye Har Rishte Ko Khaas.” This campaign beautifully reiterates that Diwali is not only about festivities but also about sharing love, joy, and the essence of community.
Conceptualized by Zero Followers, the film is set in a family home bustling with Diwali preparations. As the family engages in playing antakshari, lights are being decorated by a hardworking electrician in the living room. The narrative revolves around the bond between family members and the spirit of sharing sweetness during the festival. While the family struggles to recall songs, the electrician hums a tune, softly drawing everyone’s attention and symbolizing the bridging of gaps through music and celebration.
Wooden Street
Wooden Street, a furniture and home décor brand, has launched a vibrant Diwali digital video campaign featuring two engaging films that combine humor, emotion, and festive cheer. The first film, titled “Don’t Let Bad Furniture Ruin Good Moments,” adds a witty twist to a classic marriage-talk scenario with the line — “Marriage talks are already stressful… aur agar sofa bhi rishta tod de toh?” Through its light-hearted and relatable storytelling, the film highlights how bad furniture can spoil even the most special family moments, reinforcing the brand’s message of comfort and quality during the festive season.
Shoppers Stop
Shoppers Stop, a fashion and beauty destination, has launched its new Diwali film ‘Gifts of Love’, featuring popular OTT actor Tanya Maniktala. The campaign beautifully captures the joy of giving and the thoughtful gestures that turn gifts into heartfelt expressions of love.
Set inside a vibrant Shoppers Stop store, the film follows Tanya as she explores a range of handbags, perfumes, and ethnic wear — each item symbolizing a gift chosen with care for her loved ones. Her playful energy and warmth reflect how style and sentiment come together during the festive season. As the story moves from the store to a family celebration, every gift finds its perfect recipient, spreading happiness all around. Rooted in the belief that Diwali is about emotions and connection, ‘Gifts of Love’ reminds viewers that the best gifts are chosen with heart, not just bought.
Torrent Electricals
Torrent Electricals has launched its heartwarming Diwali campaign ‘#MitronKiDiwali’ that shifts the festive spotlight onto electricians – the professionals who make celebrations possible. Created and conceptualised by Schbang, the campaign moves beyond product-focused messaging to deliver an emotionally resonant story that honors these often-overlooked contributors to India’s most beloved festival.
