Bengaluru: TownBus, the snacking division of Bengaluru-based FMCG giant GRB Dairy Foods Pvt Ltd, has announced its partnership with Royal Challengers Bengaluru (RCB) as the Official Snacking Partner for the T20 2025 season. This collaboration brings together two passions deeply rooted in Indian culture—cricket and snacking—offering fans an authentic taste of homegrown flavors during the electrifying season.
TownBus is renowned for its high-quality ethnic South Indian snacks, from crispy murukkus to flavorful mixtures, which evoke a sense of nostalgia with every bite. The brand has built a loyal consumer base by delivering authentic, time-honored recipes that resonate with snack lovers across generations.
Speaking about the partnership, Arun Kumar S, Head of Marketing, GRB Dairy Foods, expressed enthusiasm for the collaboration, “We are thrilled to join hands with RCB for this T20 season. Cricket and snacking go hand in hand, and we believe our range of nostalgic and authentic South Indian snacks will enhance the match-viewing experience for cricket fans. This partnership is a testament to our commitment to bringing people together over shared moments of joy and taste.”
Echoing the sentiment, Rajesh V Menon, COO, Royal Challengers Bengaluru, said, “We are excited to partner with TownBus, as their commitment to quality and authenticity aligns seamlessly with our values. We look forward to a successful collaboration ahead.”
As part of the partnership, TownBus and RCB will roll out a range of co-branded activations, including:
- Exclusive fan engagement events
- In-stadium promotions
- Digital collaborations to enhance the fan experience
This collaboration aims to make TownBus snacks an essential part of the RCB match experience, ensuring that cricket fans can enjoy their favorite traditional treats while cheering for their team.
