Mumbai: Traya, a science-backed hair loss solutions brand, has launched a powerful new brand film featuring acclaimed actor and comedian Sunil Grover. The film, rooted in the real-life journey of a Traya customer, boldly challenges one of the most persistent myths surrounding hair loss: that once hair is gone, it’s gone for good.
In a category fatigued by quick fixes and marketing noise, Traya’s latest campaign stands apart by spotlighting real transformation, emotional impact, and scientific integrity. The story follows a young man confronted with the familiar line, “Baal ek baar gye toh wapas nahi aate”, delivered by a skeptical uncle—a reflection of the deeply entrenched societal belief that hair regrowth is a lost cause. But the tide turns when Sunil Grover, playing a sharp-eyed observer, delivers a compelling truth: the protagonist now has better hair than he did in his own wedding photo.
This poignant and humorous moment is grounded in the real-life experience of Nikhil, a Traya user, who shared, “I look better now than I did in my wedding photos. Losing hair isn’t easy—it took a toll on me for years. I remember hiding under a cap to cover my scalp. But today, I look better, feel better, and I couldn’t be happier. And it’s all thanks to Traya. I’ve regained my confidence and my youth.”
Nikhil’s transformation was made possible through Traya’s holistic, doctor-led approach that integrates Ayurveda, Dermatology, and Nutrition, targeting hair loss from its root causes rather than surface symptoms.
Saloni Anand, Co-founder of Traya, said, “This campaign is about breaking the cycle of hopelessness that so many people feel when they experience hair loss and rewriting a belief that has held so many hostage. Nikhil’s story isn’t just inspiring, it’s proof that the right approach works. It is a reminder that when we look at hair loss as an internal problem rather than a cosmetic issue, real results can be achieved. We didn’t want fiction. We wanted honesty.”
The campaign, now live on Traya’s digital platforms including YouTube and Instagram, blends humor, emotion, and authenticity to speak directly to a generation exhausted by ineffective treatments and misleading claims.
Confident and compelling, Traya’s new brand film underscores its core philosophy — that science, consistency, and holistic care can unlock real, sustainable hair regrowth. It’s not just a story about hair; it’s a story about hope.
