Mumbai: Ignitemudra, a 51:49 JV between Tribes and DDB Mudra, has appointed Nitin Rastogi of The Social Street as Senior Vice President – Integration.
At Ignitemudra, Rastogi would be responsible for heading Integration and acquiring of new business for the Mumbai office.
Commenting on the appointment, Gour Gupta, MD, Tribes said, “We are extremely glad to have Nitin on board and with the rich experience he brings in, our Mumbai office is poised to grow manifold. We wish him all the very best for his new endeavour.”
Rastogi has more than 15 years of experience, with a diverse media background, including Out Of Home, Retail, Experiential, Rural Marketing and Media. He started his career with RMG David (Bates, WPP). This is Rastogi’s second stint with DDB.
Commenting on his appointment, Rastogi said, “I’m really excited to be part of Ignite Mudra, and I feel I can take on bigger challenges now. In today’s age, brands continue to adopt a multi-channel approach to ensure campaign success, and strategic and creative integration is the key to get maximum output.
Various media teams traditionally work in separate silos that tend to segment their audiences or messages by media channel, that’s why Integration is even more relevant along with the idea, creative, placement, and customization. My vision is to bring harmony among various channels and offer an integrated approach to our clients, enabling them to create a complete consumer journey.”
Rastogi has worked with brands like Aditya Birla Capital, IDBI Federal Life Insurance, Kotak Mahindra Bank, Tata Motors, Disney, Idea Cellular, Aircel, Uninor and Microsoft.