Mumbai: In a landmark moment for Indian advertising, Tribes Communication, an independent, fully homegrown agency, made a resounding statement at Goafest 2025, South Asia’s premier advertising and media festival. At the prestigious Abby’s One Show Awards, the agency clinched an impressive 26 accolades, including 1 Grand Prix, 5 Golds, 3 Silvers, 9 Bronzes, and 8 Merit awards, across diverse categories.
This extraordinary performance not only cements Tribes’ creative reputation but also signals a cultural and industry shift. In a landscape often dominated by multinational networks, Tribes Communication’s Atmanirbhar spirit and indigenous innovation have redefined what it means to be creatively Indian on the global stage.
“What makes this win truly historic isn’t just the wins, it’s the journey behind the agency,” reads the agency’s note. “On a stage long dominated by global networks and traditional powerhouses, Tribes Communication rose as a bold symbol of the Atmanirbhar spirit, breaking barriers of category and convention. A non-traditional, creative origin Indian agency, has proven that ideas rooted in Indian culture, sharpened by local insight, and delivered with innovative precision can not only compete but lead the creative conversation on a global scale.”
Gour Gupta, Managing Director & Chairman of Tribes Communication, added, “We didn’t inherit a legacy—we built one, step by step, rooted in the soil of India. Every win is more than a medal; it’s a message—that creativity born from our streets, our stories, and our spirit can rise to any global stage. We are proudly Indian and fiercely Atmanirbhar—not just in name, but in everything we do. I’m proud that our clients and brands trust Tribes to set the pace, break through the clutter, and become one of the most disruptive, indigenous, and impactful voices in the industry.”
