Mumbai: Truecaller, the leading global communications platform, has announced the appointment of Saraswati Agarwal as Regional Sales Head for Ad Solutions across the Middle East and Africa (MEA). This strategic move reinforces Truecaller’s commitment to building a stronger presence in the region through its expanding Ad Solutions portfolio, aimed at delivering innovative and seamless digital brand experiences.
Saraswati brings over 15 years of experience from Bloomberg, CNN, and ITP Media Group, having led revenue growth and market development across the luxury, media, and digital sectors. She holds a degree in Electronics and Telecommunications from the University of Mumbai.
“I’m pleased to welcome Saraswati to the Truecaller team,” said Hemant Arora, VP, Global Ad Sales Business, Truecaller. “Truecaller has become a household name across key African markets like Egypt, Nigeria, South Africa, and Kenya—some of the most strategically important regions within MEA. Our strong market presence, combined with deep user engagement, has fueled the rapid growth of our advertising business. With over 34 strategic partners in the region, Truecaller Ads has built a solid foundation, and we’re now entering an exciting new phase of expansion.
With Saraswati’s appointment, we’re strengthening our sales footprint across these key markets to offer more tailored, locally-relevant support to our partners and growing advertiser base. She brings a proven track record in digital advertising and deep regional expertise—perfectly aligned with our ambition to deliver innovative digital solutions and the highest level of customer service.”
In her new role, Saraswati will lead efforts to help brands across MEA leverage Truecaller Ads’ cutting-edge offerings, including video-first, interactive, and immersive formats that seamlessly integrate into the app experience.
“I am thrilled to join Truecaller at such an exciting time of growth and innovation,” said Saraswati Agarwal, Regional Sales Head – Middle East & Africa, Truecaller. “With the launch of our new, high-impact ad formats, we are uniquely positioned to help brands connect more effectively with their audiences. I look forward to working closely with our partners to deliver smart, performance-driven advertising solutions that truly resonate across the region.
Looking ahead, I am excited to contribute to Truecaller’s mission and broaden our footprint in MEA by unlocking new opportunities and building long-term value for our customers.”
The MEA advertising landscape is undergoing rapid digital transformation. According to recent industry reports, the regional advertising market is projected to reach USD 44,827 million by 2032, growing at a CAGR of 23.9% between 2024 and 2032. This growth is driven by increasing smartphone and internet penetration, with marketers shifting toward programmatic, mobile video, and influencer-led campaigns to engage a young, mobile-first audience.
