New Delhi: Truecaller, the global communications platform, has announced a strategic reseller partnership with Integrated Media Tech Pvt. Ltd., a Srishti Media Group company, to strengthen and scale the monetisation and advertising ecosystem for Truecaller Ads across Bharat, with a special focus on tier-2 markets.
As part of the collaboration, Integrated Media Tech Pvt. Ltd. will support the expansion of Truecaller’s advertising business by enabling brands and agencies across Bharat to leverage its high-impact ad formats. The partnership is aimed at helping regional and mid-market advertisers deliver relevant, contextual and data-driven messaging to Truecaller’s large and engaged user base.
With strong leadership, deep market expertise and established relationships with leading advertisers and media agencies, Integrated Media Tech is well positioned to accelerate the adoption of Truecaller Ads among brands seeking to reach consumers in a trusted, high-attention mobile environment. Its on-ground presence and execution capabilities are expected to drive effective utilisation of Truecaller’s native ad placements, engaging high-intent users at meaningful moments of communication.
Speaking on the partnership, Hemant Arora, Vice President & Global Head, Truecaller Ad Business, said, “As Truecaller Ads continues to evolve into an intelligent, intent-driven engagement platform for brands, expanding our advertising footprint across India remains a key strategic priority. Partnering with Integrated Media Tech enables us to deepen our engagement with advertisers through a team that brings strong market understanding and execution capabilities. Together, we aim to empower brands to connect with consumers through relevant, trust-led advertising experiences while driving measurable outcomes.”
Adding his perspective, Mandeep Malhotra, Founder & CEO, Integrated Media Tech Pvt. Ltd., said, “Truecaller’s ad formats provide brands with a powerful opportunity to engage audiences within a credible and high-attention environment. We are pleased to partner with Truecaller to extend these capabilities to advertisers across India. By leveraging our strong relationships and market expertise, we look forward to helping brands unlock new growth opportunities through innovative, data-driven advertising solutions.”
By combining Truecaller’s scale and premium ad formats with Integrated Media Tech’s advertiser network and market reach, the collaboration marks a significant step in strengthening Truecaller’s position as a leading mobile advertising platform for brands seeking to drive engagement and performance across India’s rapidly evolving digital ecosystem.
The partnership aligns with Truecaller’s broader strategy of building strong local alliances to deliver direct and measurable value for advertisers, while driving the sustainable growth of its global advertising business.
