New Delhi: TT, known for its legacy of 60 years in manufacturing innerwear and casual wear, has signed National Award-winning actor Rajkumar Rao as its official brand ambassador. This move is in line with the brand’s new vision to connect with the modern consumer while honoring its rich history of quality and trust.
Rajkumar Rao, who has built an impressive career with critically acclaimed films like Stree, Srikant, Bareilly Ki Barfi, Shahid, Newton, and Badhaai Do, has also won accolades for his versatile performances. His upcoming roles in the Sourav Ganguly biopic and the crime thriller Maalik have further cemented his position as one of the most respected actors in the industry.
Commenting on the collaboration, Sanjay K Jain, Managing Director of TT Limited, said, “Rajkumar Rao perfectly represents the aspirations of today’s India. He is a self-made success story, embodying hard work, authenticity, and relatability—qualities that resonate deeply with our consumers. His journey from humble beginnings to becoming one of Bollywood’s most respected actors mirrors the ambitions of millions nationwide, making him the ideal face for TT. The fact that Rajkumar has grown up wearing TT made this association even more authentic and personal. He is not just a face for the brand but a real consumer endorsing it.”
The partnership is set to drive TT’s new-age transformation, as Hardik Jain, Executive Director (ED) of TT Limited, shared, “We are not here to follow the crowd. Our approach will be distinct, ensuring a deeper and more meaningful connection with our consumers.”
Jyoti Jain, Joint Managing Director of TT, emphasized the brand’s focus on blending its legacy with contemporary appeal. “TT has been a trusted brand for six decades, and while we remain rooted in our legacy, we are evolving with the times. The idea is to stay true to our values while adapting to the changing needs of our consumers.”
The partnership introduces TT’s new tagline, ‘TT ka FiTT, Humesha SuperhiTT’, which highlights the brand’s commitment to delivering the perfect fit, a key factor for consumers in the innerwear segment. Additionally, TT has undertaken a comprehensive product audit to ensure that its offerings meet the evolving expectations of the modern consumer.
TT’s pan-India presence and diverse product range, including innerwear for all genders and age groups, along with its casual wear and thermal offerings, continue to make it a household name. The company markets its products under various sub-brands such as Desire, Titanic, Cool, Jazz (innerwear), and HiFlyer (casual wear), while its thermals are available under the TT brand, including the Thermo, Hotpot, and Elite lines.
