Mumbai: TTK Prestige, a kitchenware brand, has unveiled its latest TV commercial (TVC) for the innovative Svachh Lid Pressure Cooker, designed with a unique spillage control mechanism to tackle the common challenges consumers face in maintaining a clean kitchen.
Conceptualized by DDB Mudra, the campaign humorously captures the exaggerated emotions of consumers dealing with the whistle and hiss of a pressure cooker. The TVC emphasizes the cooker’s whistle indentation, a key innovation aimed at preventing excess froth from overflowing during cooking, which keeps stovetops clean and minimizes the need for constant monitoring.
The specially crafted Deep lid design provides a secure fit, significantly reducing spills and splashes, making post-cooking clean-up much easier. TTK Prestige continues to push the boundaries of innovation with the Svachh Lid, ensuring that home cooks can focus on their culinary creations without the hassle of tedious clean-up.
Director Sukrithi Tyaagi commented, “We aimed to embrace the horror/thriller genre, transforming the chaotic mess from pressure cookers into a comically terrifying ordeal for the family, where every hiss and spill turns an everyday kitchen mishap into a memorable experience.”
Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, stated, “We are thrilled to launch this TVC campaign, redefining safety and convenience in Indian households. With the Svachh design and spillage control lid mechanism, our consumers can enjoy cooking without the worry of cleanup afterward. The innovation lies in the unique deep lid that effectively manages spillage during the cooking process.”
Sooraj Pillai, Creative Director at DDB Mudra, added, “With this campaign, we aim to emphasize cooking without the horrors of spillage using the Svachh range of Pressure Cookers. By addressing daily kitchen challenges, we create a narrative that is both relatable and aspirational for our audience.”
The campaign not only showcases TTK Prestige’s commitment to innovation but also highlights the brand’s focus on enhancing the cooking experience for modern households.
