Bengaluru: Tuco Kids, the next-gen personal care brand dedicated to children aged 3–13, has announced the launch of its bold new campaign titled “Chief Beauty Investigator (CBI).” The campaign is designed to educate children and families about harmful ingredients found in conventional personal care products, while spotlighting Tuco Kids’ safe, specially formulated alternatives.
The CBI campaign brings a playful yet powerful twist to ingredient education—by appointing kids themselves as the “Chief Beauty Investigators.” In a series of engaging and humorous video spots, children equipped with magnifying glasses and detective skills conduct “ingredient raids” on mainstream skincare and haircare products. The campaign is anchored in Tuco Kids’ mission of transparency and child-led innovation.
“Kids are naturally curious—and they ask the best questions. With our CBI (Child Beauty Investigators) campaign, we turn that curiosity into power—helping kids uncover what’s really in their skincare and haircare. This isn’t just a campaign—it’s how we create every product,” said Aishvarya Murali, Co-founder, Tuco Kids. “Because today, what kids need most is care that understands their growing skin and hair—not baby formulas or adult hand-me-downs.”
The campaign also features a second spot, which reveals Tuco’s sunscreen collection as a clean and natural alternative. With saffron and turmeric at the core—ingredients long respected in Indian tradition—the sunscreen offers SPF 50 broad-spectrum protection, with no phthalates, toxins, or hormone-disrupting chemicals.
“At Tuco, children ask, and we listen. They explore, and we learn. As they grow, their skin evolves—adapting to new environments, hormonal changes, and new needs,” said Chanakya Gupta, Co-founder, Tuco Kids. “The ‘Child Beauty Investigator’ movement is how we stay ahead—learning with them, and innovating skincare that grows alongside them.
Credits:
Agency: Inhouse
Production House: Cock-a-Doodle Films
Director & Producer: Deepika Chandrasekaran
DOP: Rohith Kumaar HY
Co-Producer: Sehaj Pannu
The campaign will be rolled out across digital platforms, encouraging families nationwide to join the CBI movement. Children and parents can submit questions about personal care ingredients, to which Tuco will respond with expert insights and solutions tailored to kids’ unique needs.
The initiative comes on the heels of Tuco Kids closing a $2 million seed funding round, led by Fireside Ventures and Whiteboard Capital. The brand is quickly establishing itself as a trusted name in clean, safe, and high-performance personal care for growing children—an often overlooked segment in the beauty industry.
