Tokyo: In an exciting partnership, TV Asahi and Sony Pictures Networks India (SPNI) have announced the production of a sequel to the beloved kids’ animation series Obocchama-kun. The new series will consist of 26 episodes, each 22 minutes long, or 52 episodes at 11 minutes, continuing the adventures of the iconic character.
Originally created by Yoshinori Kobayashi and first aired in 1989, Obocchama-kun became a cultural sensation in Japan. Now, three decades later, it is experiencing renewed popularity in India, prompting this collaborative effort between the two media giants. The project will see character designs and storylines developed in Japan, while animation will be produced in India, merging the creative talents of both nations.
The animated series targets children aged 6 to 11, following the humorous escapades of Chama, a “crazy rich” boy navigating his extravagant school and family life. Known as Obocchama-kun, he is the heir to a family fortune so vast it can influence global affairs.
Ronojoy Chakraborty from SPNI remarked, “Obocchama-kun’s success in India highlights its playful charm and relatable storytelling. This Indo-Japanese co-production has resonated with kids, creating a strong emotional connection. Showcasing it at MIPCOM presents a unique opportunity to engage international audiences and expand its fan base.”
Maiko Sumida, Head of Animation Sales & Development at TV Asahi, emphasized the collaborative spirit of the project: “This new initiative combines script and design from Japan with animation produced in India, supported enthusiastically by SPNI and the original manga artist. We are committed to delivering a high-quality series and are eager for audience feedback.”
Obocchama-kun will have its world premiere at MIPCOM 2024, with the first episode screening at a breakfast session on October 21st at 9:00 AM, followed by a Q&A with representatives from SPNI, TV Asahi, and Green Gold Animation. The series is set to air in India next year on SONY YAY!, while TV Asahi will handle global TV, VOD, and licensing rights outside Japan and India.
This collaboration marks a significant step in cross-cultural animation, bringing beloved characters to new audiences while fostering international partnerships in the entertainment industry.
