After its sustained leadership for 13 weeks post ratings resumption, TV9 Bharatvarsh, the Hindi News channel from TV9 Network observed a dramatic fall in BARC rolled viewership data.
TV9 Bharatvarsh sustained its leadership for 13 weeks after the resumption of ratings earlier this year. After 13 weeks of dominance, the channel witnessed a dramatic continuous fall over a few weeks while its market share fell from over 17 pc to 9 pc among Top 14 National Hindi News Channels. The fall, according to sources, was also caused due to the editorial leadership at the channel being in a flight mode.
The channel, however, has bounced back and has achieved an upward growth sustaining an increase in its ratings over the last seven weeks in a row. According to the latest BARC data, TV9 Bharatvarsh has secured the fourth slot as per ratings for week 34’ 22. The channel has registered a sustained growth beginning week 28’ 22.
According to reliable sources, the channel is primed to beef up its manpower given its ability to attract top talent from the industry. Sources added that an editorial plan has been put in place to further grow the ratings. The channel leadership aspires to secure the top slot having slipped a while in between.
