New Delhi: TV9 Network, in collaboration with Sensodyne, has launched the third edition of its nationwide oral health awareness campaign to mark World Oral Health Day 2025. Under the theme ‘Take the First Step’ with #BeSensitiveToOralHealth, the initiative urges individuals to prioritize oral hygiene as a key pillar of overall well-being.
Smt. Anupriya Patel, Union Minister of State, Ministry of Health and Family Welfare, graced the launch event, emphasizing the government’s commitment to making oral healthcare more accessible. She stated, “The Government of India is making several efforts to create awareness about oral health because even today, a large population in our country lacks basic knowledge about oral healthcare. I would like to congratulate Sensodyne and TV9 Network on this initiative.”
The campaign introduced two fully equipped Mobile Dental Vans, which will travel across multiple cities offering free dental check-ups and personalized oral hygiene guidance. This on-ground effort was launched in the presence of leading dentists, healthcare professionals, and community leaders, marking a significant step in bridging the dental care divide in underserved regions.
Navneet Saluja, BU General Manager, Haleon India Subcontinent, highlighted the impact of this ongoing partnership, saying, “We are honored to continue our collaboration with TV9 Network for the third consecutive year. Sensodyne’s ‘Take the First Step’ campaign has been dedicated to driving meaningful progress in oral health awareness and accessibility across India. This year, by leveraging innovative solutions like Mobile Dental Vans and AI-driven diagnostics, we are making oral health solutions more accessible and actionable for communities nationwide.”
Amit Tripathi, Chief Revenue Officer, TV9 Network, emphasized the channel’s commitment to public health awareness: “We are delighted to partner with Sensodyne for the third time in a row for this impactful initiative. At TV9 Network, we believe in leveraging our platforms to drive conversations that matter and create meaningful change. This collaboration reflects our shared commitment to making quality oral healthcare information accessible to every Indian.”
Raktim Das, Chief Growth Officer, TV9 Network, added: “At TV9 Network, we remain steadfast in our resolve to drive purposeful public health initiatives. This ongoing partnership with Sensodyne not only reflects our commitment to nation-building but also underscores the power of storytelling and community engagement in creating lasting impact.”
For the first time, the campaign integrates AI-powered diagnostic tools and QR Code Amplification across TV9 Network’s broadcast and digital platforms, allowing users to:
*Scan QR codes to access personalized oral health assessments
*Book free consultations with nearby dental professionals
Reaffirming its commitment to oral health awareness, Sensodyne has also partnered with TV9 Network’s Mega Thought Fest – What India Thinks Today as India’s Oral Health Partner. This collaboration will drive critical conversations around preventive dental care, reinforcing the need for early intervention and sustained oral hygiene practices.
Aligning with Prime Minister Shri Narendra Modi’s vision of Viksit Bharat 2047, this initiative contributes to India’s larger public health agenda by fostering dialogue among thought leaders, healthcare experts, and citizens.
