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TVS Racing sponsors India’s F1 Contender, Kush Maini

by MN4U Bureau
March 30, 2024
in Marketing
Reading Time: 2 mins read
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TVS Racing, a global automaker, demonstrates commitment to motorsports by sponsoring Kush Maini, an F2 racer. This move signifies the company’s push to excel in motorsports on various platforms.

TVS Racing has trained and offered opportunities to 5,000+ racers in India through the TVS OMC program with categories like Rookie, Women’s, Media, and Expert, and also initiated the TVS Asia One Make Championship in 2022 on global tracks, showcasing its commitment to nurturing talent and gaining international recognition.

Vimal Sumbly, Head Business – Premium, TVS Motor Company commented on the collaboration, “TVS Racing has consistently strived to push boundaries and redefine standards in motorsports for over four decades now. It’s been instrumental in fostering motorsports in India, with a commitment to nurture talent globally. Our efforts with honing the talents of racers like Harith Noah, Aishwarya Pissay and more, on a global stage is testament to our commitment of democratising motorsports. And our decision to sponsor Kush Maini underscores the same commitment of nurturing talent and promoting the culture of racing in India, with a keen focus on celebrating international formats including the likes of F1 and F2. As a company deeply rooted in motorsports, we are thrilled to embark on this journey with Kush and extend our support in his endeavours.”

Expressing his enthusiasm for the partnership, Kush Maini said, “It’s an honour to be supported by TVS, a company that’s very prestigious in India. It has been a driving force in pushing young talent from India to the world stage. It makes me proud to see the TVS colours on my car and suit in an elite championship like Formula 2. I am grateful for their support.”

Racing prodigy Kush Maini, from Bengaluru, races in FIA Formula 2, currently ranking 5th. He’s a junior driver at Alpine Academy, reserve driver at Mahindra Racing in Season 10 of ABB FIA Formula E. Mentored by Mika Hakkinen, Maini’s received accolades for his skill and determination in national and international circuits, aligning with TVS Racing’s ethos.

By sponsoring Kush Maini, TVS Racing aims to contribute to the growth and development of motorsports while throwing light on the country’s talent on an international platform.

Tags: Kush MainiTVSVimal Sumbly

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