Mumbai: Tata CLiQ Luxury, a luxury lifestyle platform, has unveiled its latest End of Season Sale (EOSS) campaign film featuring author, entrepreneur, and columnist Twinkle Khanna. The new campaign positions New Year shopping as a thoughtful ritual, redefining indulgence as a deliberate and discerning choice rather than impulse, with style ultimately delivering the final verdict.
Titled “Twinkle’s New Year Verdicts”, the campaign film uses humour and wit to place Twinkle’s New Year shopping decisions on trial. Through a series of sharp, entertaining rulings across categories including fashion, fragrances, accessories, watches, footwear, and beauty, the film presents each purchase as a defining piece that refines, elevates, and anchors personal style for the year ahead.
True to her signature poker-faced delivery, Twinkle transforms everyday shopping moments into insights on judgement and self-awareness. A wardrobe refresh becomes a “strong case”, a new fragrance signals a shift in persona, and a well-chosen timepiece serves as irrefutable proof of good judgement. The narrative reflects the mindset of today’s luxury consumer — confident, discerning, and intentional about investing in pieces that elevate everyday living. The film concludes with Twinkle inviting viewers to shop the Tata CLiQ Luxury End of Season Sale and begin the year with clarity and purpose.
The Tata CLiQ Luxury End of Season Sale offers customers access to a carefully curated portfolio of leading global and Indian luxury brands across fashion, accessories, watches, jewellery, beauty, footwear, home, and more. With assured authenticity, handpicked assortments, and a seamless premium online experience, the platform enables consumers to make considered luxury choices.
As part of the sale, customers can enjoy up to 50% off, making it an opportune moment to invest in timeless pieces designed to define the year ahead.
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