Mumbai: Twitter has been at the epicenter of powerful public conversations, and women’s movements have been a part of that. For instance, in the first few months of 2020 there was an 87% growth in conversations in India to do with women’s day and women’s empowerment when compared to the same months in 2019 (Jan 1 – Feb 25).
Globally, there have been 125 million Tweets about feminism and equality over the past three years. Conversations are closely tied to International Women’s Day, as Twitter has seen a spike in Tweet volume over the past three years on and immediately surrounding March 8th. To celebrate the day this year, Twitter has launched a special emoji that is activated with the hashtags #EveryWoman and #प्रत्येकमहिला.
Remember this Tweet?
We launched this special emoji to celebrate #EveryWoman who you told us inspired you.
— Twitter India (@TwitterIndia) March 5, 2020
Maya Hari, Vice President, the Asia Pacific at Twitter said, “At Twitter, we see incredibly vibrant and diverse voices on our platform, from those engaging in joyful everyday conversations to strong women who raise awareness about issues that matter. Through #EveryWoman, we want to highlight every shade and every kind of Indian woman, and honor those who are transforming how we are perceived in the workplace and beyond.”