Mumbai: With the festive season around the corner, Two Brothers Organic Farms (TBOF), the farmer-owned regenerative food company, has unveiled its latest campaign, ‘Tyohar ka Swaad Two Brothers ke Saath’, alongside a new brand film. The campaign celebrates the purity and richness of Indian traditions, positioning TBOF as an intrinsic part of festive rituals by ensuring authenticity and trust in every ingredient. The film is now live on the brand’s YouTube channel and Instagram page.
India’s festivals, deeply rooted in diversity, reflect traditions that are preserved across generations through rituals, recipes, and sacred ingredients. At a time when seasonal campaigns often chase trends, TBOF focuses on purity and trust, reinforcing its ethos of supporting farmers, nurturing the soil, and offering preservative-free, authentic products for festive meals.
The brand film opens with a thought-provoking question: If we seek purity in every ritual — from lighting a dhoop during puja, eating on banana leaves, removing shoes before offering sweets, or thoroughly cleaning our homes — why should we not demand the same purity in the food we consume during festivals?
Ajinkya Hange, Co-founder & Farmer of Two Brothers Organic Farms, said, “That’s why Two Brothers Organic Farms wants to become a part of every festive meal across Indian homes. We intend to ensure that every taste of our festivals is as pure as our rituals!”
Adding to this, Satyajit Hange, Co-founder & Farmer of Two Brothers Organic Farms, shared, “We often crave the richness of the food our grandparents prepared during festivals. And our products help hold on to the timelessness of our traditions and maintain the purity of the bhog thali and the gifts you give. And our recent campaign – ‘Tyohar ka Swaad Two Brothers ke Saath’ – reflects exactly that!”
The campaign underlines TBOF’s mission of going back to the roots while redefining progress. For the brand, tradition is not about being stuck in the past but about keeping cultural authenticity alive while moving forward.
Through ‘Tyohar ka Swaad Two Brothers ke Saath’, TBOF reminds consumers that purity in food is as important as purity in rituals — making every festive celebration wholesome and timeless.
