New Delhi: Neo Kavach, India’s first rider wearable airbag technology brand redefining motorcycle safety through Indo-French innovation, has awarded its communications and public relations mandate to CPR Global.
Under the partnership, CPR Global will lead media relations, strategic storytelling, and stakeholder engagement for Neo Kavach across India, supporting the brand’s mission to make advanced, CE-certified wearable airbag protection more visible and accessible to riders nationwide.
Founded as an Indo-French joint venture between Helite (France) and India’s Aum Group, Neo Kavach combines globally patented airbag technology with advanced Indian manufacturing to deliver high-performance rider safety gear tailored for Indian riding conditions. The brand’s portfolio includes airbag-equipped vests and backpacks such as the Neo Kavach Air Vest and Tech Pack range, featuring sub-100 millisecond inflation, patented TURTLE technology offering best-in-class back protection, comprehensive upper-body coverage, and reusable cartridge-based deployment without the need for charging or subscriptions.
Neo Kavach operates from a modern manufacturing and assembly facility in the Delhi NCR region, enabling efficient pan-India distribution and stringent quality control. Positioned as India’s most advanced rider safety companion, the brand aims to make next-generation airbag protection as essential and mainstream as helmets within India’s motorcycling and touring communities.
Commenting on the association, Rajat Bhandari, Managing Director, Neo Kavach, said, “Neo Kavach was created to address a critical gap in rider safety on Indian roads. As we build awareness around wearable airbag technology, we were looking for a communications partner that understands how to introduce a completely new category, educate audiences, and build long-term credibility. CPR Global’s experience in shaping narratives for innovation-led brands made them a natural choice as we enter our next phase of growth.”
Chaitali Pishay Roy, Founder of CPR Global, added, “We’re excited to partner with brands that are fundamentally rethinking how things are done. Neo Kavach is bringing a level of rider-safety innovation to India that has largely existed only in global markets until now. Representing India’s first and only wearable airbag technology brand for riders — and working with it from its launch phase through to scale — is a rare opportunity. We’re truly thrilled to be part of this journey and to help build a category-defining brand from India.”
CPR Global is a strategic communications consultancy specialising in brand narratives, strategic storytelling, stakeholder engagement, media relations, influencer marketing, and personal branding. The firm works with leading brands across AI, technology, healthcare, healthcare technology, venture capital, retail, and D2C sectors, including KisanKraft and str8bat, helping organisations build visibility, credibility, and long-term reputation.
