Mumbai: Uber has elevated longtime marketing leader Ally Doubé to the role of Asia Pacific Marketing Director, tasking her with overseeing the company’s marketing across mobility, delivery and membership businesses in one of its fastest-growing regions.
An Australian executive based in Tokyo, Doubé has spent more than five years with Uber, most recently serving as Head of Marketing for Japan and South Korea. Her earlier roles included APAC Head of Brand Strategy for Uber and Uber Eats, followed by APAC Head of Brand Marketing, where she broadened her remit beyond strategy into full-funnel brand leadership.
In her new position, Doubé joins Uber’s APAC leadership team and will lead regional campaigns, partnerships and capability building across a wide geographic footprint spanning Australia and New Zealand, India, Japan, Hong Kong, Taiwan, South Korea, Sri Lanka and Bangladesh. The company said she will focus on embedding a high-performance marketing culture as Uber accelerates growth across rides and delivery in the region.
“Ally brings a powerful combination of strategic acumen and courageous leadership that galvanises teams, propels brands, and drives extraordinary growth,” said Lucinda Barlow, Senior Director, Head of International Marketing at Uber. “Under her leadership, Uber Eats has become a household favourite in Japan, Uber Japan was awarded Campaign Asia’s 2025 Brand of the Year and Partnership of the Year, with Ally recognised as Marketer of the Year. I’m excited to see her bring that energy and sharp thinking to APAC and our global team.”
Doubé said: “APAC has always been one of Uber’s most creative and fast-moving regions. I’m excited to keep pushing what’s possible here and turn that momentum into the next chapter of growth across Rides and Delivery.”
Before joining Uber in 2020, Doubé held senior strategic innovation and brand roles at Austrade and Campbell Arnott’s. She has already begun her new responsibilities and will continue to lead Japan marketing during a transition period until a successor is named.
