Mumbai: UGRO Capital launches ‘MSME Accha Hai’ campaign on World MSME Day, highlighting MSMEs’ vital role in India’s economy, contributing around 30% to the GDP.
The ‘MSME Accha Hai’ campaign celebrates MSMEs, supporting their shift to formal economy, improving credit access, and promoting business growth. UGRO’s in-house anthem, created using advanced AI, echoes their belief: “MSME AcchaHai.”
The anthem will debut on UGRO Capital’s YouTube channel on World MSME Day and be widely promoted on various platforms. UGRO aims to reach over a million MSMEs and stakeholders nationwide through this digital strategy.
Shachindra Nath, Founder and Managing Director, UGRO Capital said, “Since the very beginning, UGRO has focused its mind, body and soul on the MSME sector, and so naturally World MSME Day is quite dear to us. Through the ‘MSME Accha Hai’ campaign, we wanted to acknowledge their significant contributions and encourage MSMEs to step into the formal economy. At UGRO Capital, we believe in empowering MSMEs and with this anthem let’s amplify the voice of India’s MSMEs and support their journey toward greater growth and success.”
MSMEs constitute over 90% of businesses, employing 120 million individuals, and are vital for innovation and employment in India. Despite their impact, many face funding challenges hindering growth. UGRO Capital addresses this by offering tailored loans to support their expansion and integration into India’s economy.
This World MSME Day, join UGRO Capital in celebrating the spirit of MSMEs. Participate in our social media contest by liking and sharing the anthem to salute their contributions, and MSMEs are encouraged to share their inspiring stories.
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