Mumbai: Ultra Play OTT, from the four-decades-strong Ultra Media & Entertainment Group, has announced a special digital initiative honouring legendary filmmaker V. Shantaram on his birth anniversary on 18th November. The platform will commemorate the visionary director—celebrated for cinematic classics such as Do Aankhen Barah Haath and Navrang—with a curated showcase of his landmark films and a dedicated social campaign titled #LegacyLivesOn.
A trailblazer known for his artistic experimentation and socially resonant narratives, V. Shantaram saw cinema as a medium meant “not just to be watched, but to be felt.” Marking this sentiment, Ultra Play OTT will stream an exclusive collection of his most iconic works, including Dahej (1950), Navrang (1959), Jal Bin Machhli Nritya Bin Bijli (1971), Jhanak Jhanak Payal Baaje (1955), Do Aankhen Barah Haath (1957), Parbat Pe Apna Dera (1944), Geet Gaya Pattharon Ne (1964), and Boond Jo Ban Gayee Moti (1967).
As part of Ultra Play’s continuing effort to honour Indian cinema’s timeless storytellers, the #LegacyLivesOn campaign brings V. Shantaram’s craft to a new generation. The initiative blends nostalgia with digital-age formats through features such as the ‘My Favourite Frame’ trivia series and ‘Behind the Lens’ reels that decode the master’s creative philosophy. Each piece is designed to help today’s audience rediscover the enduring relevance of his storytelling.
Speaking about the campaign, Sushilkumar Agrawal, CEO, Ultra Media & Entertainment Group, said, “#LegacyLivesOn is not just a campaign — it’s our commitment to keeping India’s cinematic soul alive. At Ultra Play, we believe that classics aren’t relics of the past; they’re lessons in storytelling that continue to inspire today’s creators and audiences alike. Through digital innovation, we’re ensuring that the legends of Indian cinema continue to find new voices, new screens, and new admirers with every generation.”
From the poetic flourish of Navrang to the reformist storytelling of Do Aankhen Barah Haath and the visual spectacle of Jhanak Jhanak Payal Baaje, V. Shantaram’s films broke new ground in their use of colour, music, and emotional depth. His legacy remains a defining pillar of Indian cinema’s evolution.
With this tribute, Ultra Play OTT reinforces its mission to revive, preserve, and celebrate India’s cinematic heritage. The platform continues to expand its robust library of Hindi classics from the 1950s to the 2000s, ensuring that iconic stories and storytellers remain accessible to audiences across generations.
