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Home Featured

United Sisters and Maximus Events brings 4th edition of Chennai Pinkathon on 2nd July

by MN4U Bureau
May 24, 2017
in Featured, Marketing
Reading Time: 2 mins read
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4th edition of Chennai Pinkathon

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An initiative by the United Sisters Foundation and promoted by Maximus Events & Media Solutions, India’s biggest women’s run to be held in the city on Sunday, July 2nd , 2017 at Island Ground. The Chennai Pinkathon will have around 8000 plus women participating.

Chennai:  Pinkathon – Empowering Indian Women, Inspiring Partners Bajaj Electricals India’s biggest women’s run is coming to Chennai for the Fourth edition on Sunday, July 2, 2017 at Island Ground, Chennai. Online registrations are open at www.pinkathon.in for the V Wash plus3km, 5km & 10km multi-category run, for the 21km drop a mail on [email protected] .

United Sisters Foundation & Maximus Events along with super model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman formally announced the launch of the Fourth edition run in Chennai at a press conference at Hotel Green Park. Present at the conference were eminent dignitaries like Gautami Tadimalla, Pooja Devariya, RJKrihpa who expressed their wholehearted support for the noble cause.

Expressing delight on the launch of the Fourth edition of Pinkathon Inspiring Partners Bajaj Electricals in Chennai, founder Milind Soman said, “We are very excited to bring Pinkathon to Chennai once again. We are confident the city and its people will support us and help make this run a success. Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”  

Reema Sanghavi
Reema Sanghavi

Reema Sanghavi, Managing Director, Maximus Events,“Besides Chennai, Pinkathon has already been held in various cities like Hyderabad, Kolkata, Pune, Delhi, Guwahati, and Mumbai in the year 2016.  The multi-city national event has received an overwhelming expression of support with over 85,000 women of all ages, across different walks of life having participation in 8 cities in 2016. This number is expected to cross 1, 00,000 in 2017 with 9 cities. The campaign will be supported by an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. There will also be an extensive online campaign to reach out to the masses and help the movement grow. We have also introduced the traditional attired cycle really and the Fearless midnights run.”

As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek. A Shero is a cancer survivor & this event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal.

Pinkathon in Chennai has received huge response from corporate sponsors like, Bajaj Electricals, VWash Plus, Reebok, Green Park Hotel, Suryan FM, Bisleri, PPL , IPRS, Apollo Hospitals, Amazing Thailand, US Polo, Enthusionz, Bajaj CSR.

 Bajaj Electricals will be planting 1000 trees to commemorate the Pinkathon going green in Chennai.

Tags: founder Milind SomanInspiring Partners Bajaj Electricals IndiaManaging DirectorMaximus EventsPinkathon Inspiring Partners Bajaj ElectricalsPinkathon Inspiring Partners Bajaj Electricals in ChennaiPinkathon – Empowering Indian WomenReema SanghaviUnited Sisters Foundation & Maximus Events

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