MUMBAI: In the ever-evolving landscape of eyewear fashion, JohnJacobs has looked to set benchmarks with its designs. Taking this legacy forward, the brand collaborated with United270 Global to craft a campaign – Wildgear. Designed to redefine self-expression through eyewear, Wildgear urges individuals to ‘Unleash the Animal Within’ and embrace their untamed spirit.
United270 Global, led by its founder, chief creative officer Jeff Emmanual, conceptualised a campaign. It unfolded through a brand film series.
At the heart of Wildgear. lies a series of brand films that embody the raw essence of individuality. Each film captures different personalities and lifestyles, drawing inspiration from the primal instincts that define human nature. Whether fierce, playful, enigmatic, or free-spirited – there’s a Wildgear. for every persona.
In addition, the campaign also includes in-store designs, social media and print with Augmented Reality (AR) powered experience.
Apeksha, CEO of John Jacobs, stated, “With ‘Wildgear,’ we wanted to inspire individuals to embrace their untamed spirit and break free from the ordinary. United270 Global understood this vision and brought it to life in the most spectacular way.”
Jeff Emmanual, co-founder, chief creative officer United270, said, “This campaign wasn’t just about eyewear; it was about attitude, energy, and unfiltered self-expression. From the films to the tech-driven experience, we wanted to create a multi-dimensional narrative that resonated with today’s fearless, fashion-forward consumers.
“Building an tech mindset Ideators is always challenging and we have handpicked on these talents over the years with long-term technology partners and Production partners. Also, totally grateful for Apeksha and team for the journey to execute the idea and looking to collaborate more.”
With Wildgear, JohnJacobs and United270 Global say that they have not only launched a collection but also a movement – one that encourages people to wear their wild with pride.
Link to Film 1
Link to Film 2
Link to Film 3
Link to Film 4
Link to the collection: https://www.johnjacobseyewear.com/collections/jj-wildgear
