Chennai: Urbanrise has unveiled its latest advertising campaign, “Welcome to the Celebrity Life,” for its newly launched luxury residential project, Whispers of Sky, featuring celebrity designer Gauri Khan. The campaign has been directed by acclaimed filmmaker Gautham Vasudev Menon.
The campaign is presented through a two-film series that highlights two defining facets of Gauri Khan’s persona. The first film showcases her as a celebrated designer, focusing on her creative engagement with materials, spatial composition and design detailing. The second film portrays her as a celebrity icon, embodying the glamour and aspirational lifestyle associated with the project.
Together, the films create a narrative that bridges design sensibility with celebrity appeal, presenting not just a space envisioned by Gauri Khan but a lifestyle that reflects her aesthetic and personality. The storytelling places visual craft, mood and aspirational living at the centre of the campaign.
Speaking about the collaboration, Gauri Khan says, “The design vision for Whispers of Sky focused on refinement and timeless appeal. The campaign captures that through its detailing and visual treatment.”
Commenting on the partnership, Manoj Namburu, Chairman & Managing Director, Urbanrise, said, “Customer delight is the benchmark we hold ourselves to. By partnering with the best in design and execution, we ensure our customers are proud owners of homes that exceed expectations. Our collaboration with Gauri Khan Designs is in that direction. The design values and aesthetics that Gauri Khan Designs brings to the table match our organization’s ethos. I am confident that the discerning customers of Chennai will love this creation by Gauri Khan” added MNamburu.
With Whispers of Sky, Urbanrise aims to strengthen its positioning in the luxury real estate segment in South India. Strategically located in Sholinganallur, the project is envisioned as a landmark residential address bringing celebrity-inspired living to Chennai.
Spread across approximately 6.09 acres, the development comprises 623 premium residences across a high-rise skyline. The project offers meticulously planned 3 BHK homes along with an exclusive 4 BHK tower designed to deliver enhanced privacy with corner residences, no shared walls and expansive layouts.
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