New Delhi: Usha International has announced the continuation of its partnership with MI Emirates for the 2025 T20 League in the UAE. The month-long cricket extravaganza, which began on January 11, features six teams competing at iconic venues in Abu Dhabi, Dubai, and Sharjah.
This collaboration builds on Usha International’s 12-year-long association with the franchise, showcasing the brand’s dedication to promoting cricket and fostering stronger bonds with fans worldwide.
MI Emirates, captained by Nicholas Pooran, boasts an exciting blend of global cricketing legends like Kieron Pollard and Alzarri Joseph, alongside promising local talents such as Muhammad Waseem and Zahoor Khan, highlighting the growing stature of UAE cricket on the international stage.
Speaking on the partnership, a spokesperson for MI Emirates said, “We are thrilled to continue our association with Usha International, a partner that shares our passion for cricket and dedication to creating memorable experiences for fans. Usha’s unwavering support over the years has been integral to our journey, and we look forward to strengthening this partnership in 2025 beginning with MI Emirates.”
Komal Mehra, Head of Sports Initiatives & Associations at Usha International, expressed enthusiasm about the collaboration, “We’re happy to continue our long-standing association by partnering with MI Emirates for the 2025 edition of the T20 League. Together, as One Family, we share a passion for sports and sportsmanship, while strengthening connections with the global cricketing community and supporting emerging talent on their journey.”
As part of the partnership, Usha International will enhance fan engagement through exclusive match-day giveaways, including caps, bats, and shirts via the MI Emirates platform. These initiatives are designed to enrich fan experiences and underscore Usha International’s commitment to promoting cricket at all levels.
